Top tips for seeing your story in lights
A fluffy PR piece disguised as a media release does not make news. The media won’t run it because it's not news and your company can lose credibility. Before you start check out these top tips.
Writing an awesome award application
Entering awards is all part of raising your profile and receiving recognition for the hard work that you do. I often get asked to help people with their award applications. Here's a few pointers on what to do to stand out from the crowd.
How to bring your story to life
So how do you bring your story to life? Easy, you get someone else to tell it for you! Someone talking about their experience of working with you, or their experience of your product or service, is so much more powerful than you talking about it.
How to be more appealing
As a business or organisation, it’s sometimes difficult to connect with our community, customers or clients. It’s hard to come across as a caring, approachable, compassionate and authentic entity every time.
If Christmas had a strapline
Merry Christmas everyone and happy holidays to all. I thought I’d take a seasonal approach to my thoughts on the difference between a key message and a strapline and, if Christmas had a strapline, what that might be.
From carbon copies to cyber copies
The clang of typewriter keys and the ‘ping’ of the return arm would ring out through the newsroom. The carbon copied sheets of A5 size newsprint paper were fed into the roller and away we’d go. Keeping the copy tight and trying not to make mistakes.
Communicating through change
Running an organisational restructure change process can be fraught. People may stand to lose their jobs, so it becomes about more than making sure you get the best outcome for your business and that you’re running a fair legal process. It’s about minimising the affect on the lives of people who need their jobs to support their families.
The power of the infographic
We’ve all heard that a picture paints a thousand words but what about an infographic? As a wordsmith myself it’s fair to say I’ve been a bit cynical about infographics in the past. I’ve seen lots over the years and, like most things, some are better than others. However, I recently became a convert.
Websites – nailing the brief
The world of websites has changed dramatically over the past 20 years. When I first started in communications I had some clients that didn’t even see the point of having a website. And those that did invest in a website viewed it as a one-off exercise and cost. Now the conversations are more likely to be around how often to refresh the website and how to get the best deal.
Debrief – how to know you got it right
Analysing what went well and what didn’t after an event or promotion is an important part of your evaluation process. Especially if you plan to run a similar event in future. A brainstorming session is a good place to begin.