The nuances of public sector communications

Communicating in the public sector comes with its own set of ‘rules’. That’s because there’s an extra layer of accountability to rate payers and taxpayers, there’s interest from ministers, mayors and councillors – it’s political, there's legislation to adhere to and there lots of approvals to go through .

2020-03-03T12:07:42+13:00March 3rd, 2020|Communication|

Does my project need a comms plan?

If you’re even asking yourself the question you probably already know the answer. Personally, I think every project, event or initiative should have a communications plan – it might not need to be elaborate – a simple checklist may suffice – but you do need one.

2019-10-09T14:46:13+13:00October 9th, 2019|Communication|

Writing an awesome award application

Entering awards is all part of raising your profile and receiving recognition for the hard work that you do. I often get asked to help people with their award applications. Here's a few pointers on what to do to stand out from the crowd.

2019-03-25T11:23:24+13:00March 25th, 2019|Communication|

How to bring your story to life

So how do you bring your story to life? Easy, you get someone else to tell it for you! Someone talking about their experience of working with you, or their experience of your product or service, is so much more powerful than you talking about it.

2019-02-13T08:55:32+13:00February 13th, 2019|Communication|

How to be more appealing

As a business or organisation, it’s sometimes difficult to connect with our community, customers or clients. It’s hard to come across as a caring, approachable, compassionate and authentic entity every time.

2019-01-23T18:39:04+13:00January 23rd, 2019|Communication|

If Christmas had a strapline

Merry Christmas everyone and happy holidays to all. I thought I’d take a seasonal approach to my thoughts on the difference between a key message and a strapline and, if Christmas had a strapline, what that might be.

2019-01-23T15:39:21+13:00December 4th, 2018|Communication|

From carbon copies to cyber copies

The clang of typewriter keys and the ‘ping’ of the return arm would ring out through the newsroom. The carbon copied sheets of A5 size newsprint paper were fed into the roller and away we’d go. Keeping the copy tight and trying not to make mistakes.

2018-11-20T08:05:27+13:00November 19th, 2018|Communication|