Communicating through COVID-19
What an interesting time to be in the communications industry. COVID-19, the topic of the day, topic of the week, topic of the month, and it will be for quite some time to come.
The nuances of public sector communications
Communicating in the public sector comes with its own set of ‘rules’. That’s because there’s an extra layer of accountability to rate payers and taxpayers, there’s interest from ministers, mayors and councillors – it’s political, there's legislation to adhere to and there lots of approvals to go through .
When perception becomes reality
In an environment where perception quickly becomes reality, issues management is key. Identifying risks and issues early is crucial to the smooth running of your project.
Does my project need a comms plan?
If you’re even asking yourself the question you probably already know the answer. Personally, I think every project, event or initiative should have a communications plan – it might not need to be elaborate – a simple checklist may suffice – but you do need one.
Top tips for seeing your story in lights
A fluffy PR piece disguised as a media release does not make news. The media won’t run it because it's not news and your company can lose credibility. Before you start check out these top tips.
Writing an awesome award application
Entering awards is all part of raising your profile and receiving recognition for the hard work that you do. I often get asked to help people with their award applications. Here's a few pointers on what to do to stand out from the crowd.
How to bring your story to life
So how do you bring your story to life? Easy, you get someone else to tell it for you! Someone talking about their experience of working with you, or their experience of your product or service, is so much more powerful than you talking about it.
How to be more appealing
As a business or organisation, it’s sometimes difficult to connect with our community, customers or clients. It’s hard to come across as a caring, approachable, compassionate and authentic entity every time.
If Christmas had a strapline
Merry Christmas everyone and happy holidays to all. I thought I’d take a seasonal approach to my thoughts on the difference between a key message and a strapline and, if Christmas had a strapline, what that might be.
From carbon copies to cyber copies
The clang of typewriter keys and the ‘ping’ of the return arm would ring out through the newsroom. The carbon copied sheets of A5 size newsprint paper were fed into the roller and away we’d go. Keeping the copy tight and trying not to make mistakes.