If you’re even asking yourself the question you probably already know the answer. Personally, I think every project, event or initiative should have a communications plan – it might not need to be elaborate – a simple checklist may suffice – but you do need one.
Think you need a newsletter but don’t know where to start? Here’s my 10-step guide to producing a great newsletter. Firstly work out who your audience is and whether they want (or will read) a regular newsletter from you. Once you've nailed that you can follow my guide to figure out the best content, format, frequency etc.