So how do you bring your story to life? Easy, you get someone else to tell it for you! Someone talking about their experience of working with you, or their experience of your product or service, is so much more powerful than you talking about it.
We’ve all heard that a picture paints a thousand words but what about an infographic? As a wordsmith myself it’s fair to say I’ve been a bit cynical about infographics in the past. I’ve seen lots over the years and, like most things, some are better than others. However, I recently became a convert.