When working on projects that have an impact on people (and let’s face it, most of them do!) it makes sense to spend a good chunk of time thinking about how we can engage with our communities in the most effective way.
In an ideal world, every project would not only have a communications plan but would also have a project plan that identifies specific issues and risks. However, as we know this isn’t always the case.
I’m a writer – I write for other people all day, every day. It’s a part of my day job. To me words come easy – when I’m writing about, and for, someone else. But, and it’s a big but, if I have to write about myself, my business, my services and why people should come to me I get the writing equivalent of tongue-tied.
Communicating during a crisis seems to be something very easy to get wrong! Karen Stephens of Kestrel Group spends her life helping organisations with their crisis management.
There's an art to communicating well with young people - it's all about cementing the connection. I talk to Youth 2 Work champion Dale Williams about being genuine in your engagement.
When it comes to video there's more to it than point and press - particularly if you're wanting a video that reflects on the professionalism of your organisation or business. I talk to Nicola Kane of Love2Video about the art of video.
The right photos can help you build trust with your audience. I talk to Juliet from Juliet Watterson Photographer about all things photography in my 'Ask an expert' series. Thanks for sharing your thoughts Juliet!
Your website is the shop window to your business – the first impression for many clients or customers. I talk to web strategist Iona Elwood-Smith the founder of Grow my Business and Connection Station for her insights.
Great design is an important part of the communications mix – it’s what gets you noticed. I talk to Jane Comben owner of Pogo Design about the basics of good design.
Finessing your content is a critical step to producing professional copy. I talk to Sarah Brown from Foolproof about proofing and the importance of getting it right.