Figuring out how we might engage with our communities over the coming months as alert levels change is a bit of a crystal ball gazing exercise. It is useful though to start thinking about what it means for those of us with engagement activities planned for the near future.
The English language is constantly evolving – most of the time we barely notice until we take the time to reflect and wonder about the origins of words like Google, selfie and meme. This year the lingo-makers are in overdrive and there’s been a couple of doozies – Covid-19 and Coronavirus.
What an interesting time to be in the communications industry. COVID-19, the topic of the day, topic of the week, topic of the month, and it will be for quite some time to come.
Communicating in the public sector comes with its own set of ‘rules’. That’s because there’s an extra layer of accountability to rate payers and taxpayers, there’s interest from ministers, mayors and councillors – it’s political, there's legislation to adhere to and there lots of approvals to go through .
In an environment where perception quickly becomes reality, issues management is key. Identifying risks and issues early is crucial to the smooth running of your project.
If you’re even asking yourself the question you probably already know the answer. Personally, I think every project, event or initiative should have a communications plan – it might not need to be elaborate – a simple checklist may suffice – but you do need one.
A fluffy PR piece disguised as a media release does not make news. The media won’t run it because it's not news and your company can lose credibility. Before you start check out these top tips.
Entering awards is all part of raising your profile and receiving recognition for the hard work that you do. I often get asked to help people with their award applications. Here's a few pointers on what to do to stand out from the crowd.
So how do you bring your story to life? Easy, you get someone else to tell it for you! Someone talking about their experience of working with you, or their experience of your product or service, is so much more powerful than you talking about it.
As a business or organisation, it’s sometimes difficult to connect with our community, customers or clients. It’s hard to come across as a caring, approachable, compassionate and authentic entity every time.