Creating content is easier than you think with some great tools and ideas to help get you going. Before you put pen to paper (or fingers to the keyboard) think about the problem you are trying to solve, who you're solving it for and how they will get the information. That's the hard part done - now you can start to create your great content!
When everyone started talking about ChatGPT recently I thought I better find out more. After all, if the robots are going to take over our jobs, we should check out the competition and maybe even make friends with said robots.
Writing a blog can be difficult enough at the best of times. The four free tools that I love using include a thesaurus, a te reo macron inserter, a free photo library and a photo resizing tool. I'll talk you through these tools and show you how to make them work for you.
In a recent community engagement exercise we moved everything online to Zoom. That’s because the country was in the ‘red traffic light’ Covid setting making in-person engagement difficult. Here are some of the pros and cons to engaging online and top tips to get the most out of your sessions.
We’ve all worked in those places where doors are shut, secret conversations are held, and no one knows what’s really going on. Morale is low, everyone is suspicious and they’re all just looking out for number one. Yes, there are times for confidential conversations and yes there are instances where not everyone needs to know everything. But for a company or organisation to thrive conversations need to take place and communication needs to be clear, concise and timely.
To get the most out of investing in your case study you’ll want to repurpose the content in as many ways as possible. This will also help ensure your case study is ultimately seen by more of the people you are wanting to connect with.That means thinking about the different communication channels you use and how you can repackage your case study to get as much mileage as possible.
A case study is a clever tool our clients regularly use to promote their organisation, to highlight their successes and to show support for other parties involved in their work.
Waka Kotahi NZ Transport Agency’s Innovating Streets for People programme aims to make it faster and easier to transition our streets to safer and more livable spaces. I recently jumped at the opportunity to get involved with Porirua City's first Innovating Streets project and came out of it with a whole heap of comms learnings.
It’s well known that we all have different learning styles and we all like to consume information in different ways. We've turned our book: The Perfect Recipe for Creating AWESOME Web Content; into an online course for that very reason. Your website is the shop window to your business. Your content needs to hit the mark every time. Our online course will help you do this.
When working on projects that have an impact on people (and let’s face it, most of them do!) it makes sense to spend a good chunk of time thinking about how we can engage with our communities in the most effective way.