If Christmas had a strapline
Merry Christmas everyone and happy holidays to all. I thought I’d take a seasonal approach to my thoughts on the difference between a key message and a strapline and, if Christmas had a strapline, what that might be.
Key messaging – not another strapline
Getting your key messages right is an artform. More and more businesses and organisations are recognising the importance of having a set of key messages that reflect what they’re doing and hit the right note with their audiences.