To get the most out of investing in your case study you’ll want to repurpose the content in as many ways as possible. This will also help ensure your case study is ultimately seen by more of the people you are wanting to connect with.That means thinking about the different communication channels you use and how you can repackage your case study to get as much mileage as possible.
A case study is a clever tool our clients regularly use to promote their organisation, to highlight their successes and to show support for other parties involved in their work.
Waka Kotahi NZ Transport Agency’s Innovating Streets for People programme aims to make it faster and easier to transition our streets to safer and more livable spaces. I recently jumped at the opportunity to get involved with Porirua City's first Innovating Streets project and came out of it with a whole heap of comms learnings.
It’s well known that we all have different learning styles and we all like to consume information in different ways. We've turned our book: The Perfect Recipe for Creating AWESOME Web Content; into an online course for that very reason. Your website is the shop window to your business. Your content needs to hit the mark every time. Our online course will help you do this.
A blog can be used as a thought piece, something that positions you as a leader within your industry and can be used to provoke engagement from your target audience. Depending on your business it can also be used to drive sales.
When working on projects that have an impact on people (and let’s face it, most of them do!) it makes sense to spend a good chunk of time thinking about how we can engage with our communities in the most effective way.
In an ideal world, every project would not only have a communications plan but would also have a project plan that identifies specific issues and risks. However, as we know this isn’t always the case.
I’m a writer – I write for other people all day, every day. It’s a part of my day job. To me words come easy – when I’m writing about, and for, someone else. But, and it’s a big but, if I have to write about myself, my business, my services and why people should come to me I get the writing equivalent of tongue-tied.
Communicating during a crisis seems to be something very easy to get wrong! Karen Stephens of Kestrel Group spends her life helping organisations with their crisis management.
There's an art to communicating well with young people - it's all about cementing the connection. I talk to Youth 2 Work champion Dale Williams about being genuine in your engagement.