When it comes to video there's more to it than point and press - particularly if you're wanting a video that reflects on the professionalism of your organisation or business. I talk to Nicola Kane of Love2Video about the art of video.
The right photos can help you build trust with your audience. I talk to Juliet from Juliet Watterson Photographer about all things photography in my 'Ask an expert' series. Thanks for sharing your thoughts Juliet!
Your website is the shop window to your business – the first impression for many clients or customers. I talk to web strategist Iona Elwood-Smith the founder of Grow my Business and Connection Station for her insights.
Great design is an important part of the communications mix – it’s what gets you noticed. I talk to Jane Comben owner of Pogo Design about the basics of good design.
Finessing your content is a critical step to producing professional copy. I talk to Sarah Brown from Foolproof about proofing and the importance of getting it right.
Figuring out how we might engage with our communities over the coming months as alert levels change is a bit of a crystal ball gazing exercise. It is useful though to start thinking about what it means for those of us with engagement activities planned for the near future.
The English language is constantly evolving – most of the time we barely notice until we take the time to reflect and wonder about the origins of words like Google, selfie and meme. This year the lingo-makers are in overdrive and there’s been a couple of doozies – Covid-19 and Coronavirus.
What an interesting time to be in the communications industry. COVID-19, the topic of the day, topic of the week, topic of the month, and it will be for quite some time to come.
Communicating in the public sector comes with its own set of ‘rules’. That’s because there’s an extra layer of accountability to rate payers and taxpayers, there’s interest from ministers, mayors and councillors – it’s political, there's legislation to adhere to and there lots of approvals to go through .
In an environment where perception quickly becomes reality, issues management is key. Identifying risks and issues early is crucial to the smooth running of your project.